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How vital can an affordable domain name be?

One of the most important preconditions for building a successful web presence is the domain name. It is what people will see first when they stumble upon your site and what they will identify you with. The domain should be easy to memorize, but should also be something that tells your visitors what the web page is about.

Generic Top-Level Domains (gTLDs)

A domain name usually consists of 2 parts - a Top-Level Domain Name (TLD) and a Second-Level Domain (SLD). If you have domain.com, for example, ".com" is the Top-Level Domain Name and "domain" is the Second-Level Domain. There are a couple of sets of Top-Level Domain Names that you should consider before you select the domain name you wish. Your selection should be based on the aim of your website and on its target visitors. Let's take a gaze at the gTLDs, or generic TLDs - these are the most popular TLDs meant to indicate a given function - .com (business establishments), .net (network infrastructures), .biz (companies), .info (informative websites), .org (not-for-profit organizations), .mobi (handheld devices), .asia (the Asia Pacific region), .name (individuals or relatives), .pro (given walks of life), and so on. As you can perceive, these TLDs encompass most fields of life, so you should pick the one that would express the objective of your website best. There is no restriction as to who can register such domains, but some of them contain extra requirements to ascertain that you are eligible to own such a TLD (.mobi and .pro, for instance).

Country-code Top-Level Domains (ccTLDs)

The ccTLDs, or country-code Top-Level Domain Names, are country-specific Top-Level Domain Names. Each country has its own ccTLD. Getting such a domain name is good if your target group of website visitors is from a particular country. Many individuals would prefer to buy goods or services from a local site, and if your goal is Canada, for instance, registering a .ca domain could boost the visits to your site.

URL Forwarding

You can register different Top-Level Domains, which can send your web site's visitors to a particular web site such as domain.com, for example. This would raise the traffic and lower the likelihood of somebody pinching your website visitors by using the same Second-Level Domain Name with a different Top-Level Domain - if you are not using a trademark.

Name Servers (NSs)

Each TLD has domain records. The name server records (NS records, also known as DNS records) display where the domain name is hosted, i.e. they point to the hosting provider whose name servers (NSs, also known as DNSs) it is using at the moment. You can substitute the DNSs of your domain whenever you like. You can have your domain registered with one firm and get the website hosting service itself from another. Hence, if you register your domain and find good website hosting plans someplace else at a later time, you can point your domain name to the current company's NSs straight off.

Name Server Records (NS Records)

In general, as long as your domain uses a particular set of NSs, all its NS records will direct to the same web site hosting provider. Some web hosting firms, however, enable you to modify specific domain records, including the A records and the MX records of your domain. The A record is an Internet Protocol address, which exhibits on which web server your site is situated, whereas the MX records exhibit which server tackles the email box accounts related to your domain name. For instance, if you engage a new site designer and he creates an .ASP site that will be situated on his personal Windows hosting server, you may wish to edit only the Internet Protocol address (the A record) but not the MX records of your domain name. So, www.domain.com will point to the Windows server, but your e-mails or any sub-domain names such as forum.domain.com or shop.domain.com will still be in your current Linux webspace hosting account. The .ASP platform is devised by Microsoft and requests a Windows server, although a Linux web hosting server would be far more secure.

Affordable Top-Level Domain Names Brought by 'Easy Star Hosting'

Just a few web hosting vendors permit you to edit specific name server records and very often this an additional paid service. With Easy Star Hosting , you get a wide variety of Top-Level Domain Names to choose from and you can edit all records or forward the domain names using a redirection tool at no added cost. That is why, 'Easy Star Hosting' would be your best choice when it comes to managing your domain name and to building a successful presence on the World Wide Web.